Technology with Purpose: Protecting What Matters Most

As Winter Storm Fern intensified and temperatures began dropping inside homes, response teams were working to understand where help was needed most.

“In moments like that, you’re not thinking about the technology itself,” said Jeff Stallard, who leads disaster and recovery efforts at Progress Residential. “You’re thinking about people and how quickly you can reach them.”

For residents, smart home technology is a convenience. It helps manage energy use, adjust temperatures, and simplify daily routines. But its value extends beyond that.

“Smart home technology gives us a better understanding of how a home is functioning,” said Aaron Oosterbaan, Director of Product Home Technology. “That visibility creates some significant opportunities for Progress to support our residents in those times when they really need it.”

That capability came to the forefront during Winter Storm Fern, when dangerously low temperatures and widespread power outages impacted communities across the country, including Nashville. As conditions worsened, some homes began to lose heat, creating serious risks for residents.

Using data from smart thermostats, teams were able to identify homes where indoor temperatures dropped to unsafe levels. Technicians were dispatched where conditions allowed, restoring heat when possible or providing hotel accommodations when necessary. In cases when travel conditions or power outages made relocation unsafe, residents were connected with local resources, including warming centers.

“Having that information helps us support residents in ways that go beyond what you would expect from a thermostat.” Oosterbaan said.

For the teams involved, the goal remained clear – help residents stay safe and supported during a time of uncertainty. “In the end, it’s about making sure people are okay,” Stallard said. “Technology just helps us do that more effectively.”

Asia Faoro
Asia Faoro

A words person at heart and content writer by trade, Asia has 12 years of experience helping brands connect meaningfully with their audiences. Her work on The Neighborhood has earned multiple International MarCom Awards, and she brings a people-first approach to every piece she writes.

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